TV Commercial Analysis Overview: In this assignment, you will analyze TV commercials as examples of key marketing principles. Your goal is to connect the content of these commercials to specific course concepts. Commercial Age: The TV commercials you choose must have aired within the last 12 months. Source Flexibility: It is not required that the commercial aired during the Super Bowl.
You may select any relevant commercial that meets the criteria. Assignment Specifics: Step 1: Select Commercials Identify a pool of TV commercials that best reflect the following six marketing principles and concepts (labeled “A” through “F”). You must select at least one commercial per concept. Step 2: Analyze and Connect Concepts For each concept, choose the commercial that you believe best illustrates it and answer the following questions: A. Distribution (“Place”): Which commercial best focuses on distribution? Explain your choice. B. Sales Promotion: Which commercial offers a strong example of sales promotion? Discuss how sales promotion relates to overall promotion. C. Public Relations: Which commercial demonstrates the strongest emphasis on public relations?
(Review the textbook to understand how public relations differ from advertising.) D. New Product Development Strategy: Which commercial shows evidence of a new product development strategy? Explain your reasoning. E. New Market Development Strategy: Which commercial illustrates a new market development strategy? Explain your choice. F. Environmental Context (Time and Place): Which commercial best capitalizes on the specific environment (e.g., the context in which the target audience is watching the ad)? Explain your reasoning. Step 3: Report Format Your completed assignment should be formatted as an eight-section memo including: Introduction Section A – Distribution
(“Place”) Section B – Sales Promotion Section C – Public Relations Section D – New Product Development Strategy Section E – New Market Development Strategy Section F – Environmental Context Conclusion Each section must have a clear subheading (e.g., “Introduction”, “New Product Development”). For every commercial analyzed, include: Where the commercial can be found. When it aired. A link to the commercial (if available). Expected Length: Approximately 2 to 4 pages. Note: It is unlikely that a single commercial will address all six concepts. Therefore, select the most relevant commercial from your pool for each specific topic. Peer Evaluation and Self-Appraisal Teamwork Requirement: Within five days after your presentation, complete and submit the “ Peer Evaluation and Self-Appraisal Download Peer Evaluation and Self-Appraisal” form. Important: If you are working in a group, you must submit this form; otherwise, you will lose 2% of the total points for this assignment. If you are working independently, you do not need to submit this form. (Download the “Peer Evaluation and Self-Appraisal Form (for teamwork only).docx Download Peer Evaluation and Self-Appraisal Form (for teamwork only).docx”.) Formatting Guidelines Cover/First Page: Include the assignment title, your full name(s) (Last, First), class title, and any other required information. General Formatting: Double-spaced, 12-point Times New Roman font, with at least 1-inch margins. Check for proper spelling and grammar. Use the approved style guide for citations (APA—5th/6th Edition or a recent edition—or Chicago Manual of Style). Plagiarism and Academic Integrity Citation:
Properly cite all sources. Use your own words except when quoting directly (with quotation marks and appropriate citations). Academic Honesty: Plagiarism, copying, or any form of cheating will result in a zero grade with no opportunity for resubmission. Final Reminders: Review these instructions carefully and adhere to all guidelines. If you have any questions or need further clarification, please contact your professor well before the deadline.
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